I am a London-based journalist, author, editor and copywriter with over ten years experience of conceiving, creating and publishing content across multiple platforms, both on and offline.

Formerly a senior writer at leading communication arts journal Creative Review, I have contributed to numerous visual culture blogs and magazines, and have authored books on diverse topics including guerrilla advertisingbutton badges, the design history of BMX bikes and the story of how emoji emerged as a global cultural phenomenon.

I am currently freelancing as a creative copywriter, producing ideas and creative for pitches, and writing for social, ATL, CRM and internal comms for a host of clients. Recently, I’ve produced copy for clients that include Framestore, Colart, South Western Railway, London City Airport and Yo! Sushi.

I have also worked on a host of self-initiated projects, many of them collaborative, that have taken various forms from exhibitions, websites, brand identities, food pop-ups, limited edition products and more. 

💻 hello@gavinlucas.co.uk
📱 +44 7957 489 893.