Defining how brands speak and how that voice carries across everything they do.
Defining how brands speak and how that voice carries across everything they do.
After winning YO! Sushi’s social media account in 2018 (whilst at Nu-Fu / ENGINE), I worked closely with an art director to define and deliver the brand’s social presence.
We developed a monthly content rhythm, planning and creating posts that translated the energy of the brand into a clear and consistent tone of voice. This extended into the development of social-specific guidelines, particularly as YO! introduced a new visual identity designed by Zag.
Alongside social, we worked across a broader programme of communications – including OOH and in-store campaigns – and contributed to the launch of a new retail range, developing packaging copy and supporting design as required.
Designer: Kat Davies
Copywriting: Gavin Lucas
