CARPENTE brand voice & content
When creative studio ABOUD + ABOUD rebranded Notting Hill-based architecture and interior design practice CAPS Architects as CARPENTE, I was brought in to help define how the new studio would speak.
Working closely with founder Christophe Carpente, I developed a clear and considered brand voice to articulate the practice’s positioning and approach – shaping the language across the new website and establishing a tone that reflects the depth and sensitivity of the work.
This extended into long-form editorial, including in-depth interviews with Christophe and the development of project narratives that frame each house as a complete and personal response to its setting and client.
Since launch, the collaboration has continued. I have written a book with the practice on its most comprehensive residential project to date – spanning architecture, interiors, bespoke furniture and art curation – and I continue to shape CARPENTE’s voice across its social content and wider communications.
Client: CARPENTE
Art direction and design: ABOUD + ABOUD
Copywriting: Gavin Lucas