Headwater is a holiday company that specialises in walking, cycling and relaxed activity holidays throughout Europe, the Mediterranean and Bermuda. Working as a creative copywriter at Engine Group, I worked on and won the pitch to redesign the brand’s annual brochure.
Working with a small design team, our brief was to make the brochure feel more premium and many of my suggestions re approach to typography as well as tone of voice were incorporated into the redesign. I worked on all the copy in the 194 page brochure.
London City Airport's lounge posters
I collaborated with Nathan Gale at design studio Intercity to create copy and concepts for posters to promote London City Airport’s first class and business lounges. The routes chosen by the client ended up being the most copy-led concepts we put forward.
Client: London City Airport Art direction: Intercity Copywriting: Gavin Lucas
Colart Sustainability Report 2017-2018
Colart is the parent company of a group of highly regarded international arts materials providers that includes Winsor & Newton, Liquitex, Reeves, Lefranc Bourgeois and Snazaroo. With a mission to ‘inspire every artist in the world’, Colart takes issues of sustainability very seriously and is making great strides to reduce its environmental impact and give more to the communities it serves.
I worked on the copy for Colart’s Sustainabilty Report 2017-2018 in Spring 2018 whilst freelancing at NuFu in The Engine Group. I produced all the copy in the 50 page document, working closely with the client to ensure the document maintains Colart’s tone of voice throughout.
Design: NuFu/The Engine Group Copywriting: Gavin Lucas